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David Canaan

Brand Development Advisor

  • Roseville, CA
  • Oct 04, 2001
Investment Strategy

David Canaan started a virtual Marketocracy fund in 2001 and, having seen more than 20% return every year for 14 years, has invested his own money into his GIPs fund. His strategy is to invest in companies with exceptional brands. With over 35 years in the international branding business, he understands the core skills a company needs to develop and sustain powerful brands over time.

Brand value is not reported on financial statements and is an enormous hidden asset. Brand advisors regularly measure brand values through rigorous research and assess a dollar value on leading brands. For example, according to Interbrand’s 2015 brand ranking report, Apple continues to be the most valuable brand in the world at $170 billion (up 43% since 2014). The Google brand is worth $120 billion (up 12% over 2014) and Microsoft is up 11% at $67 billion. Actual stock value and stock trends don’t always immediately reflect brand value, but it provides an often overlooked data point in predicting on-going business success. It’s that data point Mr. Canaan has leveraged for continued financial gain.


Funds
(DMF) dcanaan's Mutual Fund
MODEL INCEPTION (10/04/2001) AVG. ANNUAL RETURN S&P TOTAL RETURN Actions
16+ YRS 17.68% 7.87% View Fund Stats Track Fund
RETURN PERIOD (As Of: 09/30/2017) AVG. ANNUAL RETURN S&P TOTAL RETURN ACHIEVEMENTS
10 YRS 14.72% 7.24% Beat the top performing mutual fund over 10 years.  
5 YRS 6.34% 16.37% Fund has a 5 year track record.  
3 YRS 6.74% 11.16% Fund has a 3 year track record.  
1 YR 12.71% 15.43% Fund has a 1 year track record.  
Show Fund Strategy
Click Here to View More Information About This Fund.
Achievements
  • DMF Beat the top performing mutual fund over 10 years.
    Sep 30, 2017
Articles

dcanaan's Mutual Fund

DMF | Price History
DMF | Fund Positions by Styles
Color Name Allocation Today
Large Cap : Growth 53.24% -0.07%
Large Cap : Blend 25.06% -0.07%
Small Cap : Blend 14.02% -0.37%
Mid Cap : Growth 7.63% -0.37%
DMF | Fund Information

The information below pertains to model data only.

Fund Manager: Total Model Net Assets:
David Canaan $13,867,938.52
Inception: Ticker Symbol: # of Securities:
October 04, 2001 DMF 12
Description:

This fund began in 2001 to test my assumption that companies with strong brands will do better in the marketplace than others. I assessed five criteria: Distinction (does the brand clearly stand out in their category?), Relevance (is it something a large audience needs?), Esteem (is it desirable?), Recognition (does a significant portion of their audience know about it?) and Excellence in graphic and industrial design. These characteristics are at the core of a business philosophy and not as subject to volatility as many other criteria. The effect of strong branding on company value is long term and I have retained most of my core investments over time. Where a brand is damaged (i.e., Martha Stewart's jail stay) I've sold the stock. Over 14 years my returns have averaged almost 20% per year and continue to perform strongly.

DMF | Turnover
Last Month N/A
Last 3 Months N/A
Last 6 Months 5.29%
Last 12 Months 5.29%
DMF | 5 Most and Least Profitable
5 MOST PROFITABLE 5 LEAST PROFITABLE
Position Symbol Gains
1 AAPL $11,203,762.91
2 DIS $520,552.55
3 CHH $466,712.80
4 FDX $336,009.60
5 SBUX $232,185.22
Position Symbol Gains
1 WSM -$159,996.09
2 RSTO -$93,124.00
3 HLT -$49,925.39
4 VIRGY -$36,264.69
5 MSO -$34,222.61
DMF | Skill Metrics
All Positions
Winning % 63.16%
Avg. Gain/Loss Ratio 19.87
DMF | Fund Positions by Sectors and Industries
Color Name Allocation Today
Consumer Discretionary 47.07% -0.63%%
Technology 42.97% -0.27%%
Consumer Staples 5.00% -0.37%%
Industrials 4.90% -0.01%%
DMF | Recent Returns vs Major Indexes
Beating Today MTD QTD YTD
DMF 0.00% 1.60% 4.48% 13.85%
S&P 500 -0.08% 0.85% 3.08% 16.00%
NASDAQ 0.07% 0.00% 0.00% 0.00%
DMF | Recent Returns
Period Returns S&P 500 Returns Returns VS S&P 500
Last Week 0.90% 1.32% -0.42%
Last Month 3.35% 1.45% 1.90%
Last 3 Months 4.68% 7.00% -2.32%
Last 6 Months 2.38% 8.55% -6.17%
Last 12 Months 15.02% 20.30% -5.28%
Last 2 Years 8.86% 29.82% -20.96%
Last 3 Years 11.74% 34.05% -22.31%
Last 5 Years 62.57% 104.76% -42.19%
Last 10 Years 298.09% 123.81% 174.28%
Since Inception 1,286.79% 236.16% 1,050.63%
(Annualized) 17.69% 7.80% 9.89%
Data as of: 11/22/2017
DMF | Alpha/Beta VS. S&P 500
Alpha 9.74%
Beta 1.05
R-Squared 0.49
DMF | 5 Best and Worst Returns
5 BEST 5 WORST
Position Symbol Inception Return
1 AAPL 9062.88%
2 FDX 283.32%
3 WPPGY 194.18%
4 GPS 122.24%
5 DIS 65.51%
Position Symbol Inception Return
1 WSM -18.48%
2 TIF 6.97%
3 KO 7.66%
4 KMX 27.19%
5 SBUX 27.45%