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David Canaan

Brand Development Advisor

  • Roseville, CA
  • Oct 04, 2001
Investment Strategy

David Canaan started a virtual Marketocracy fund in 2001 and, having seen more than 20% return every year for 14 years, has invested his own money into his GIPs fund. His strategy is to invest in companies with exceptional brands. With over 35 years in the international branding business, he understands the core skills a company needs to develop and sustain powerful brands over time.

Brand value is not reported on financial statements and is an enormous hidden asset. Brand advisors regularly measure brand values through rigorous research and assess a dollar value on leading brands. For example, according to Interbrand’s 2015 brand ranking report, Apple continues to be the most valuable brand in the world at $170 billion (up 43% since 2014). The Google brand is worth $120 billion (up 12% over 2014) and Microsoft is up 11% at $67 billion. Actual stock value and stock trends don’t always immediately reflect brand value, but it provides an often overlooked data point in predicting on-going business success. It’s that data point Mr. Canaan has leveraged for continued financial gain.

(DMF) dcanaan's Mutual Fund
16+ YRS 17.33% 8.18% View Fund Stats Track Fund
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  • DMF Beat the 75th percentile of mutual funds over 10 years.
    Jul 31, 2018
  • DMF Beat the 75th percentile of mutual funds over 5 years.
    Jul 31, 2018

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